HAKUHODO LGBT Total Research Institute released a new survey on sexual minorities, known as LGBT, living in Japan on June 1st. The survey concluded that 8 percent of the Japanese population are sexual minorities.
The survey was conducted among 89,366 Japanese citizens in the age range of 20-59. In that survey, 5.9 percent of the respondents identified as LGBT and 2.1 percent identified as other categories of sexual minorities such as asexual. 8 percent of the respondents identified as sexual minorities in total.
Another survey about general public’s views and behaviors was conducted among approximately 1000 people from the 89,366 respondents. 53 percent of the heterosexual respondents answered that they know the word “LGBT.” 33 percent of those who know about the word “LGBT” answered that they also know what it stands for.
42.8 percent of the heterosexual respondents agree that there should be understanding and consideration to LGBT people at work and at school. 51.6 percent of the LGBT respondents agree with that.
The survey also reported that LGBT people spend on trips overseas three times as much money as straight people. LGBT people also spend on pet accessories, domestic trips, and appreciation of art works more than twice as much money as straight people. In addition, the survey shows that LGBT people tend to spend more on alcohol, fashion, and gym membership compared with straight people.

2016/06/03